WildPlanner vs Travelogic: Which One Fits Your Safari Business?
If you're comparing rate and quote tools for a South African tour operation, Travelogic will likely be on your shortlist, it's one of the longest-standing names in the local market, built by Equilogic and running since 2003. But it's an older-generation system, and it's not built with a solo or small operator in mind. Here's how WildPlanner stacks up if you're running lean.
Where Travelogic Fits
Travelogic is an established, Cape Town-based platform aimed at tour operators who want quotations, service coordination, and supplier database management handled through a dedicated system, including Wetu integration for itinerary and brochure work. Pricing is structured as a once-off implementation and training fee plus an ongoing monthly rental, with optional add-ons like database management for rate loading.
Worth knowing before you commit: Travelogic runs as Windows-based software, not a cloud platform, which means Mac users face extra cost and friction to run it. If your team's on Apple hardware, or you want to work from anywhere without installing dedicated software, that's a real practical limitation to weigh up.
What WildPlanner Does Differently
Where Travelogic is a legacy system built for a different era of tour operator software, WildPlanner is built cloud-first, for one specific, modern problem: operators losing time to messy rates and slow quote turnaround.
Built around how small operators actually work
Travelogic, like most established tour operator platforms, assumes a team, an office setup, and dedicated Windows hardware. WildPlanner needs none of that. It runs in your browser, on whatever device you're already using, and it's sized for a solo operator or a small team, not scaled down enterprise software.
Get your existing rates in fast
Whatever shape your rates are currently in, PDFs, spreadsheets, scanned documents, bulk upload them and have them structured and ready to use straight away. No installation, no database management add-on fee, no dependency on a system built decades ago.
Know what you'll pay before you call anyone
WildPlanner: Lite at R499/month (1 seat, R99/month per extra seat) or Core at R1,299/month (2 seats, R299/month per extra seat), published, no sales conversation required. Travelogic's pricing is structured around a once-off setup fee plus ongoing rental, and you'll need to contact their team directly to get real numbers.
Feature Comparison
Built for
Platform
Rate storage
Setup
Quote/trip building
Additional integrations
Pricing
Best for
Who Should Choose WildPlanner
If you're a solo or couple-run operator, or a small team who wants your rates organised without installing dedicated software, paying setup fees, or being tied to Windows hardware, WildPlanner is the straightforward fit.
Who Should Choose Travelogic
If you're an established operator with the team and setup to support a dedicated Windows-based system, and you specifically need Wetu integration and full service coordination, Travelogic's decades of experience in the South African market are worth considering.
Frequently Asked Questions
Is WildPlanner a good alternative to Travelogic for a solo tour operator?
Does WildPlanner work on Mac, unlike Travelogic?
How does WildPlanner's pricing compare to Travelogic?
