WildPlanner vs Safari Portal: Which One Fits Your Safari Business?
If you run a safari or tour operation and you're comparing quoting and proposal tools, you've probably come across Safari Portal. It's a polished itinerary builder and CRM used by travel advisors, tour operators and DMCs to create client-facing proposals and Lookbooks. But it's built around presentation and client management first, not rate and quote calculation, and it's priced for a business with a team behind it. Here's how WildPlanner compares if you're running a leaner operation.
Where Safari Portal Fits
Safari Portal is built to make the client-facing side of a proposal genuinely beautiful: mobile-friendly, fully branded itineraries and Lookbooks, a sales pipeline, contact management, and a content library, all wrapped into one system. For an operator whose main challenge is presenting a polished, on-brand proposal to a luxury clientele, that's a real strength.
Where it's built differently from WildPlanner is what happens before the proposal gets built. Safari Portal positions itself primarily as an itinerary builder, CRM and marketing platform, not as a rates and quote-calculation engine. If your actual bottleneck is getting accurate per-person, sharing and single-supplement pricing out of scattered supplier rates, a beautiful itinerary layer doesn't solve that part on its own.
What WildPlanner Does Differently
Built for solo and couple-run operators
Safari Portal's plans start at $199/month, with Standard and Deluxe tiers running to $299 and $399/month, plus separate add-ons for things like invoicing, white-labelling and custom onboarding. WildPlanner is priced for a business of one or two people from the base tier up, not scaled around a bigger team or agency budget.
Your own rates, structured fast
Bulk upload your existing supplier rates in whatever format they're already in, PDFs, CSVs, even images, and have them structured and usable in your database. No dependency on someone else's content library, no lock-in.
Rate and quote calculation, not just presentation
WildPlanner is built around the actual maths of a bespoke group quote, sharing rates, single supplement, child rates, RACK and STO tracking, calculated per line item rather than reworked by hand after the fact. It's a quoting tool first, with export to branded PDF and CSV, rather than a proposal and CRM platform that assumes the rate calculation happens somewhere else.
Feature Comparison
Built for
Rate storage
Core focus
Quote building
Export
Team seats
Pricing
Best for
Who Should Choose WildPlanner
If your bottleneck is getting accurate rates and quotes out the door, sharing rates, single supplement, child rates, all calculated correctly without manually rebuilding a spreadsheet, WildPlanner is built for that specific problem, at a price built for a solo or small operation.
Who Should Choose Safari Portal
If your business already has rate calculation sorted and what you actually need is a more polished, branded, client-facing proposal and CRM system, particularly for a luxury clientele, Safari Portal is built for that. It's the right call when presentation is the bottleneck, not the underlying maths.
Frequently Asked Questions
Is WildPlanner a good alternative to Safari Portal for a solo tour operator?
Does WildPlanner include the same proposal presentation as Safari Portal?
How does WildPlanner's pricing compare to Safari Portal?
